Christine Price

How do you showcase exquisite jewelry in a way that not only highlights its elegance but also conveys a powerful brand message - especially for a designer bringing something truly unique to the market? That was the challenge Christine brought to us. Our response? Oh! We’ve got this.

With Christine’s stunning jewelry in hand, the mission was clear: create content that not only showcases the intricate details and premium craftsmanship but also sets her apart. By highlighting what makes her work unlike anything seen before, the focus remained on Christine - so she can keep creating what she loves.

To achieve this, we developed a strategy that focused on:

• Elevating the luxury appeal 
  Each piece was heroed against dark backdrops and paired with complementary visuals to enhance its fine craftsmanship. Jewelry is not traditionally shot on black—one, because it’s tricky to get the colors right and the gems to sparkle. But we felt this option not only aligned with Christine’s style and brand but also made her stand out, creating a striking, high-end aesthetic that set her collection apart.
• Strategic brand positioning
  Thoughtfully placed branding and messaging helped establish Christine in the market, ensuring she stands out from the crowd.
• Consistent storytelling 
  We crafted a cohesive visual language that not only highlighted each piece but also built a strong brand presence over time.